BAROSSA TOURISM POISED FOR VINTAGE TIMES AS DISCOVERY BUYS TANUNDA CARAVAN PARK FOR $5.25 MILLION
Tourism and business in South Australia’s iconic Barossa Valley is set for a major boost following Discovery Holiday Parks’ purchase of the Tanunda Caravan and Tourist Park and its plans to upgrade the facility through significant infrastructure investment.
The $5.25 million acquisition, to be renamed Discovery Holiday Parks – Barossa Valley, is in line with the company’s strategy of expanding its portfolio to include parks in the country’s most desirable locations that offer the best possible visitor experience for the caravanning, camping and holidaymaking communities.
It is the second such purchase since leading super fund, Sunsuper, took a majority stake in the $240 million Discovery Holiday Parks in February 2014 and follows Discovery’s May 2014 decision to buy Discovery Holiday Parks – Tannum Sands in northern Queensland for a similar price.
Grant Wilckens, CEO of Adelaide-based Discovery Holiday Parks, said the Tanunda park meets all the criteria of the company’s growth strategy and is a significant addition to its portfolio that now stands at 33 parks – and more than 6,500 accommodation sites – located in some of the country’s most spectacular settings.
“As the country’s largest holiday park accommodation owner and operator, we’re committed to further growth and are always on the lookout for parks in key locations. We wish to build on the current mix of park accommodation options available, enhance the tourism experience for our customers and grow tourist numbers,” Mr Wilckens said.
“In Discovery Holiday Parks – Barossa Valley, we have a facility that ticks all the boxes.
“It lies in the heart of the country’s most famous and celebrated wine region and its mix of luxury and standard accommodation options, powered and unpowered sites, and recreational facilities have long appealed to our core target markets of families, touring couples and the so-called grey nomads.
“Our next step is to invest in the park through general facility improvements and develop more cabin accommodation to further capitalise on the area’s enormous tourism opportunities.”
Discovery Holiday Parks – Barossa Valley lies on a beautiful and shady 7.3 hectare site and currently comprises 273 sites made up of thee luxury villas known as Barossa Havens, 35 cabins ranging from the deluxe (six) and superior (nine) to standard (six) and budget (14) options.
These are complemented by 218 caravan and camping sites, of which 121 are powered, a kiosk, two amenities blocks, two barbecue areas, a fully equipped laundry, a recreational hall that seats up to 130 people and includes games and TV rooms, a community area and a full kitchen, and a soundshell for outdoor entertainment and movies. There’s also a solar heated swimming pool and, for the younger set, a children’s playground, a jumping cushion and a bicycle hire facility.
The park also has 20 sites occupied by permanent residents.
“Discovery Holiday Parks – Barossa Valley is an exceptional acquisition that will allow us to continue on our strong growth path while contributing to tourism and job creation in the region,” added Mr Wilckens.