Million Dollar Facelift for Popular Tourist Attraction
Discovery Holidays Parks, Australia’s largest owner and operator of lifestyle holiday parks, is pleased to announce a significant one million dollar investment towards the expansion of its park in Clare, South Australia. The investment will deliver an additional eight units of accommodation to the park, as well as providing for significant enhancements to the shared amenities and overall aesthetics of the site.
Discovery Holiday Parks CEO, Grant Wilckens said “We are thrilled to announce our million dollar investment which will facilitate the upgrade and further expansion of our Clare park. Upon completion of the project, our Clare park will be able to accommodate 1,100 guests, further increasing our capacity to offer holidaymakers an unrivalled leisure park experience in one of the state’s premier wine and tourism destinations.
“With more than 25,000 visitor nights at the park in 2013, an annual increase of approximately 25% since we acquired the site in 2012, we certainly view the expansion as essential in order to adequately cater for the ever-growing appetite of holidaymakers looking for high quality, affordable holiday accommodation in a beautiful part of South Australia.
“This investment reinforces our commitment to offer premium accommodation choices and facilities to all guests at Discovery Holiday Parks, while attracting important tourist dollars to regional South Australia,” Mr Wilckens said.
The Clare park has a reputation for being pet friendly and a delight for active families. Nestled amongst 30 acres of unspoilt bush terrain, and only two hours’ drive from the state capital, the leisure park is especially popular with residents of Adelaide, Regional South Australia and Victoria.
The park experiences consistent occupancy rates for much of the year, while its growing popularity with visitors is illustrated by the 30% increase in the number of repeat visitors in just its first year as a Discovery Holiday Park. Typically of the Clare Valley region, much of the annual occupancy is based around the thriving wine industry, with Discovery Holiday Parks a favourite with travellers who are both discerning and budget-conscious, while eager to explore the wine region, Mid-North and the South Australian outback.
About Discovery Holiday Parks
Discovery Holiday Parks is the largest owner and operator of lifestyle holiday parks in Australia. Headquartered in Adelaide, SA, Discovery Holiday Parks has over 30 park destinations Australia-wide. Since its inception in December 2004, the Discovery Holiday Parks group provides industry-leading accommodation, features and facilities within the most outstanding leisure parks in Australia.
In the 2013 financial year, Discovery Holiday Parks sold more than 1.2 million visitor nights.
With locations in the outback, on the waterfront and nestled within national parks; as well as marketing alliances with BIG4 and Top Tourist; Discovery Holiday Parks members are never far from a choice of quality holiday accommodation.
For further information please contact:
T: (02) 9955 9899
M: 0402 617 800