Discovery’s $3m Pledge to Drive Mount Isa Employment & Tourism

Discovery Holidays Parks, Australia’s largest owner and operator of lifestyle holiday parks, is pleased to announce a significant three million dollar investment towards the expansion of its park in Mount Isa, QLD. The investment will deliver an additional 48 units of accommodation to the park as well as creating up to 25 new jobs.

Part of a nationwide program of investment by Discovery Holiday Parks totalling 50 million dollars, the upgrade of the Mount Isa park will also include the construction of a new kitchen, dining room, reception area and office. Upon completion of the project, the park will provide employment for up to 50 local people.

The park expansion will be completed by local contractors under the guidance of a prominent Queensland construction company, selected after a competitive tender process ahead of a number of in-state rivals. The construction phase alone will employ an additional 20 tradespeople for three months.

The Mount Isa park welcomes almost 7,000 holidaymakers annually, while also providing accommodation for corporate travellers. Approximately 27% of the park’s capacity is dedicated to long-term and permanent residents, with 57% of the park regularly occupied by commercial tenants.

Discovery Holiday Parks CEO, Grant Wilckens said “We are extremely proud to announce our investment of three million dollars which will facilitate the upgrade and further expansion of our Mount Isa park. This investment reaffirms our ongoing commitment to the city of Mount Isa and its people by providing long-term, sustainable employment for locals and attracting important tourist dollars to the region.

“Since our acquisition of the park in 2011, we have become acutely aware of the challenges facing local businesses in Mount Isa and North-Western Queensland following a downturn in resource-based investment.

“We see increased investment in the hospitality and tourism industry as imperative to the continued prosperity of the city during this challenging period, and view our three million dollar commitment as a significant step in this direction,” Mr Wilckens said.

Set by the banks of the iconic Leichhardt River, the Mount Isa park is popular with active families eager to explore Queensland’s Outback and Central regions. With other Discovery Holiday Parks located at Lake Maraboon and Rockhampton, the Mount Isa park is a favourite destination for touring holidaymakers making the journey between Queensland and the Northern Territory.

The park has experienced consistent growth since its acquisition by Discovery Holiday Parks, with more than 30,000 visitor nights at the park in 2013, an increase of approximately 2.5% on the previous year. If current occupancy rates continue, it is estimated that the expansion of the Mount Isa park will inject up to $350,000 into the local economy annually.

“We certainly view this expansion as essential in order to adequately cater for the ever-growing appetite of holidaymakers looking for high quality, affordable holiday accommodation in a unique part of Queensland.

“With the construction and landscaping phase planned for completion by early 2014, we look forward to welcoming back long-time members as well as new guests, and we hope that our expanded offering will help us to improve on last year’s record number of visitors,” Mr Wilckens said.

About Discovery Holiday Parks

Discovery Holiday Parks is the largest owner and operator of lifestyle holiday parks in Australia. Headquartered in Adelaide, SA, Discovery Holiday Parks has over 30 park destinations Australia-wide. Since its inception in December 2004, the Discovery Holiday Parks group provides industry-leading accommodation, features and facilities within the most outstanding leisure parks in Australia.

In the 2013 financial year, Discovery Holiday Parks sold more than 1.2 million visitor nights.

With locations in the outback, on the waterfront and nestled within national parks; as well as marketing alliances with BIG4 and Top Tourist; Discovery Holiday Parks members are never far from a choice of quality holiday accommodation.

 

For further information please contact:

Ryan Thompson

Fowlstone Communications

T: (02) 9955 9899

M: 0402 617 800

E: ryan@fowlstone.com.au

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