The Evolution of Discovery
From its humble beginnings with the first Discovery Park in December 2004, Discovery Parks Group is now the largest owner and operator of park accommodation in the country. Today we operate over 30 accommodation and holiday parks and boast more than 1,200 cabins; 2,500 powered and unpowered caravan and camping sites and 1,100 workforce accommodation rooms throughout 7 states and territories across Australia.
Our first acquisition was a portfolio of 3 parks in Western Australia (Kalgoorlie, Boulder and Bunbury) closely followed by the acquisition of a further 5 properties in Victoria. The founders of Discovery had a vision of corporatising the industry and upgrading caravan parks into resorts and holiday parks through the addition of cabins and recreation facilities. A cottage industry largely owned by mums and dads, the industry has come a long way over the past 10 years.
Discovery Parks Group expanded aggressively throughout Australia over the next 3 years under the 'Beston' name and in March, 2008 all parks nationwide transitioned to the Discovery brand.
The 'Discovery' name has grown on a national level since inception through consistent brand communication and a targeted asset acquisition strategy. In addition there has been substantial ongoing investment in the development and implementation of industry leading business systems and processes designed to drive efficiency and improve customer interaction with the Discovery brand. Nationally, Discovery has diversified and expanded its core offering of parks to now include corporate, workforce, permanent and park home accommodation. This diversity is one of the key strengths of our business today in an ever fluctuating economic environment.
Moving forward, Discovery has a clear plan for growth and ongoing improvement. Our plans include continued development of the existing portfolio to better meet market demand and to further enhance the customer experience in each of our strategically selected destinations. In addition, key locations are being targeted to continue to build on the current mix of park accommodation options available.